Each year, my best friend and I spend a couple of days together. We catch up on what's new, remember what's old, and usually do something golf related. This year, we decided to try golf simulation place located at a country club not too far from where we were staying. We drove to the club. arriving a little after noon.
We were welcomed and offered food, since it was their open house weekend. We asked where the simulator was, and were directed to a building next door to the club's restaurant.
I had brought my clubs along for the occasion, expecting to spend an hour or two hitting balls onto virtual fairways and greens. We could hear golf balls being hit. A gentleman appeared behind the counter, and we asked for some time on the simulator.
"No, I'm closing up as soon as these people are done."
"Really? We drove here just to use the simulator. It's $32 an hour, right?"
"Yes, but I'm done for today."
So the man who runs this operation wouldn't stay open for an hour to make two customers he did not know (perhaps we'd be future regulars) happy. In fact he accomplished the opposite, making me feel rather odd as I trundled my clubs back out across the parking lot.
Do you think this operation will be in business next year? I don't.
Give it some thought.
Saturday, April 19, 2014
"That's OK. I Don't Need Customers"
Labels:
business,
commitment,
customer experience,
customer service,
management
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